Pearce, John A.
Strategic management :formulation,implementation and control. / formulation, implementation, and control / John A. Pearce and Richard B. Robinson, - 8th ed. - Boston : McGraw-Hill/Irwin, 2003. - 1 v. (various pagings) : ill., maps ; 27 cm.
Includes bibliographical references and indexes.
Contents: Overview of strategic management: strategic management -- Strategy formulation: Defining the Company's mission and social responsibility -- The external environment -- The Global environment: strategic considerations for multinational firms -- Internal analysis -- Formulating long- term objectives and Grand strategies -- Strategic analysis and choice in single- or Dominant- product businesses: Building sustainable competitive advantages -- Strategy implementation: Implementing strategy through short- term objectives, functional tactics, reward system and employee empowerment -- Implementing strategy: structure, leadership and culture -- Strategic control and continuous improvement -- Cases
0072488468 (alk. paper) 0071198687 (international : alk. paper)
2002067164
Strategic planning.
HD30.28 / .P3395
658.4/012
Strategic management :formulation,implementation and control. / formulation, implementation, and control / John A. Pearce and Richard B. Robinson, - 8th ed. - Boston : McGraw-Hill/Irwin, 2003. - 1 v. (various pagings) : ill., maps ; 27 cm.
Includes bibliographical references and indexes.
Contents: Overview of strategic management: strategic management -- Strategy formulation: Defining the Company's mission and social responsibility -- The external environment -- The Global environment: strategic considerations for multinational firms -- Internal analysis -- Formulating long- term objectives and Grand strategies -- Strategic analysis and choice in single- or Dominant- product businesses: Building sustainable competitive advantages -- Strategy implementation: Implementing strategy through short- term objectives, functional tactics, reward system and employee empowerment -- Implementing strategy: structure, leadership and culture -- Strategic control and continuous improvement -- Cases
0072488468 (alk. paper) 0071198687 (international : alk. paper)
2002067164
Strategic planning.
HD30.28 / .P3395
658.4/012