Capon, Claire.
Understanding strategic management. / Claire Capon. - New York : Pearson Education Limited, 2008. - xxiv, 419 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Contents: What is strategy -- Environmental analysis -- Managing resources competitively -- Analysing financial resources -- Stakeholders,culture and change -- Management and leadership in organisations -- Developing competitive and marketing strategy -- Growth for success -- Developing international strategy -- Structure,culture and groups in organisations -- Strategy control -- Managing failure and turnaround.
9780273694984
2008001027
Strategic planning.
Business planning.
HD30.28.C3743
658.4/012
Understanding strategic management. / Claire Capon. - New York : Pearson Education Limited, 2008. - xxiv, 419 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Contents: What is strategy -- Environmental analysis -- Managing resources competitively -- Analysing financial resources -- Stakeholders,culture and change -- Management and leadership in organisations -- Developing competitive and marketing strategy -- Growth for success -- Developing international strategy -- Structure,culture and groups in organisations -- Strategy control -- Managing failure and turnaround.
9780273694984
2008001027
Strategic planning.
Business planning.
HD30.28.C3743
658.4/012