000 | 01306nam a22002297a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20230911095625.0 | ||
008 | 230817b ||||| |||| 00| 0 eng d | ||
020 | _a0631231366 | ||
040 | _cWIUC - GH | ||
050 | _aHD30.28.G72 | ||
082 |
_2dc21 _a658.4'012 |
||
100 |
_aGrant, Robert M. _91682 |
||
245 |
_aContemporary strategy analysis : concepts, techniques, applications _cRobert M. Grant |
||
250 | _a4th ed. | ||
260 |
_aMaldeen, MA. : _bBlackwell Publishing, _c2002 |
||
300 |
_axii, 551 p. : _billus, index ; |
||
500 | _aIncludes bibliographical references and index | ||
505 | _aContents: The concept of strategy -- Goals, values, and performance -- Analyzing the industry environment -- Intra-industry analysis -- Analyzing resources and capabilities -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries --Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Managing the multibusiness corporation -- Current trends in strategic management. | ||
650 |
_2. _aStrategic planning _959 |
||
942 |
_2lcc _cBK |
||
999 |
_c9986 _d17486 |