000			01216nam a22001817a 4500
005			20230620105044.0
008			230620b ||||| |||| 00| 0 eng d
020			_a97800776450069
050			_aHD30.28.R66
100			_9Rothaermel, Frank T.
245			_aStrategic management / _cFrank T. Rothaermel
250			_a2nd ed.
260			_aNey York: _bMcGraw Hill Education, _c2015.
300			_axxxiii,467.: _bill.; _c26cm
500			_aIncludes index.
505			_aWhat is strategy, and why it is important? -- Strategic leadership: managing the strategy process -- External analysis: industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- competitive advantage, firm performance, and business models -- Business strategy: differentiation, cost leadership, and integration -- Business strategy: innovation and entrepreneurship -- Corporate strategy: vertical integration and diversification -- Corporate strategy: mergers and acquisitions, strategic alliances -- Global strategy: competing around the world -- Organizational design: structure, culture and control -- Corporate governance and business ethics.
942			_2lcc _cBK _e2(ed)
999			_c9757 _d17257