| 000 | 00746nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20230619152156.0 | ||
| 008 | 230619b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780077861025 | ||
| 050 | _aHF5415.G67(4e) | ||
| 100 | _9Grewal, Dhruv. | ||
| 245 |
_aMarketing / _cDhruv, Grewal and Michael Levy |
||
| 250 | _a4th ed. | ||
| 260 |
_aNew York: _bMcGraw-Hill Education, _c2013. |
||
| 300 |
_axiii,497p.: _bill.; _c29cm. |
||
| 500 | _aIncludes index | ||
| 505 | _a Contents: Assessing the marketplace -- Understanding the marketplace -- Targeting the marketplace -- Value creation -- Value capture -- Value delivery: designing the channel and supply chain -- Value communication. | ||
| 700 |
_aLevy, Michael. _91726 |
||
| 942 |
_2lcc _cBK _e4th ed. |
||
| 999 |
_c9752 _d17252 |
||