000 | 00918nam a22002297a 4500 | ||
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005 | 20230616102558.0 | ||
008 | 230616b ||||| |||| 00| 0 eng d | ||
020 | _a9781259253065 | ||
050 | _aHF1416.C375(17e) | ||
082 | _217th ed. | ||
100 | _9Cateora, Philip R. | ||
245 |
_aInternational marketing. / _cPhilip R. cateora et al. |
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250 | _a17th ed. | ||
260 |
_aNew York: _bMcGraw-Hill Education, _c2016. |
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300 |
_axxxvi, 662 p.: _bill.; _c27 cm. |
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500 | _aIncludes glossary, reference and index | ||
505 | _aContents: An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing marketing strategies -- Implementing global marketing strategies -- Supplementary material. | ||
700 |
_aGilly, Mary C. _91658 |
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700 |
_aGraham, John L. _91659 |
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700 |
_aMoney, Bruce R. _91660 |
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942 |
_2lcc _cBK _e17th ed. _hHF1416.C375(17e) |
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999 |
_c9710 _d17210 |