000 01331pam a2200265 a 4500
001 4347262
005 20210414113944.0
008 891219s1990 nyua b 001 0 eng
020 _a0029072115
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.13D368
_b.
100 1 _aDay, George S.
245 1 0 _aMarket driven strategy: processes for creating value. /
_cGeorge S. Day.
260 _aNew York :
_bFree Press ;
_aLondon :
_bCollier Macmillan,
_cc1990.
300 _aix, 405 p. :
_bill. ;
_c24cm.
504 _aIncludes bibliographical references (p. 377-394) and index.
505 _aContents: Strategic choices in competitive markets -- Process for developing market-driven strategies -- Assessing the competitive position -- Choosing arenas and advantages -- Renewing the strategy -- Issues in implementing market-driven strategies.
650 0 _aMarketing
_xManagement.
650 0 _aStrategic planning.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/simon051/89071473.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/simon031/89071473.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0631/89071473-t.html
856 4 1 _3Sample text
_uhttp://www.loc.gov/catdir/enhancements/fy0641/89071473-s.html
942 _2lcc
_cBK
999 _c963
_d8463