000 | 01331pam a2200265 a 4500 | ||
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001 | 4347262 | ||
005 | 20210414113944.0 | ||
008 | 891219s1990 nyua b 001 0 eng | ||
020 | _a0029072115 | ||
040 |
_aDLC _cDLC _dDLC |
||
050 | 0 | 0 |
_aHF5415.13D368 _b. |
100 | 1 | _aDay, George S. | |
245 | 1 | 0 |
_aMarket driven strategy: processes for creating value. / _cGeorge S. Day. |
260 |
_aNew York : _bFree Press ; _aLondon : _bCollier Macmillan, _cc1990. |
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300 |
_aix, 405 p. : _bill. ; _c24cm. |
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504 | _aIncludes bibliographical references (p. 377-394) and index. | ||
505 | _aContents: Strategic choices in competitive markets -- Process for developing market-driven strategies -- Assessing the competitive position -- Choosing arenas and advantages -- Renewing the strategy -- Issues in implementing market-driven strategies. | ||
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 | _aStrategic planning. | |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon051/89071473.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/simon031/89071473.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0631/89071473-t.html |
856 | 4 | 1 |
_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy0641/89071473-s.html |
942 |
_2lcc _cBK |
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999 |
_c963 _d8463 |