000			02148cam a22002774a 4500
001			13682781
005			20210414113944.0
008			040810s2006 maua b 001 0 eng
020			_a0072961449 (alk. paper)
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.153.C72 _b
100	1		_aCrawford, C. Merle _q(Charles Merle),
245	1	0	_aNew products management. / _cMerle Crawford and Anthony Di Benedetto.
250			_a8th ed.
260			_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2006.
300			_axx, 540 p. : _bill. ; _c24 cm.
440		0	_aMcGraw-Hill/Irwin series in marketing
504			_aIncludes bibliographical references and index.
505			_aContents: Overview and opportunity identification/selection: The Menu -- The New products process -- Opportunity identification and selection: strategic planning for new products -- Concept generation: Preparation and alternatives -- Problem-based ideation: finding and solving customers' problems -- Analytical attribute approaches: introduction and perpecptual mapping -- Analytical attribute approaches: trade-off analysis and qualitative techniques -- Concept/project evaluation: The Concept evaluation system -- Concept testing -- The Full screen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Launch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues -- Appendixes: A: Sources of ideas already generated -- B: Other techniques of concept generation -- C: Small's ideation stimulator checklist -- D: The Marketing plan -- E: Guideline for evaluation a new products program.
650		0	_aNew products _xManagement.
700	1		_aDi Benedetto, C. Anthony.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004057947-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004057947-t.html
942			_2lcc _cBK
999			_c962 _d8462