000 | 01338pam a2200265 a 4500 | ||
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001 | 1949637 | ||
003 | OSt | ||
005 | 20230427133809.0 | ||
008 | 870711s1988 iaua b s001 0 eng | ||
010 | _a 87017139 | ||
020 | _a081381457X | ||
040 |
_aDLC _cLC _dDLC |
||
050 | 0 | 0 | _aHM263.H22 |
082 | 0 | 0 |
_a659.2 _219 |
100 | 1 |
_aHaberman, David A. _91348 |
|
245 | 1 | 0 |
_aPublic relations: the necessary art. / _cDavid A. Haberman, Harry A. Dolphin. |
260 |
_aAmes, Iowa: _bIowa State University Press, _c1988. |
||
300 |
_axi, 424 p. : _bill. ; _c24 cm. |
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504 | _aIncludes bibliographies and index. | ||
505 | _aContents: The role of public relations -- How public relations functions -- Key qualifications for practitioners -- Fact-finding and research -- Internal publics -- Internal communications -- External publics -- Businesses, education and health support organizations -- Political and government public relations -- Writing for the media -- The news conference -- Special events -- The eyes of public relations -- Organizational show and tell - The Speech and public relations -- The Law and the practitioner -- The ethical practice of public relations -- | ||
650 | 0 |
_aPublic relations. _91322 |
|
700 | 1 |
_aDolphin, Harry A. _91349 |
|
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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942 |
_2lcc _cBK |
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999 |
_c9561 _d17061 |