000 02031cam a2200373 i 4500
001 20127514
003 OSt
005 20230426120018.0
008 171103t20192019nyua b 001 0 eng
010 _a 2017049553
020 _a9781259573200
_q(bound edition ;
_qalk. paper)
020 _a1259573206
_q(bound edition ;
_qalk. paper)
035 _a(OCoLC)on1011543222
040 _aDLC
_beng
_cLC
_erda
_dOCLCF
_dOCLCO
_dCUS
_dPJW
_dDLC
042 _apcc
050 0 0 _aHF5438.25.W29
082 0 0 _a658.85
_223
100 1 _aCastleberry, Stephen Bryon.
_91297
245 1 0 _aSelling: building partnerships. /
_cStephen B. Castleberry, John F. Tanner, Jr.
250 _a10th ed.
264 1 _aNew York, NY:
_bMcGraw-Hill Education,
_c2019.
300 _a1 volume (various pagings) :
_billustrations ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 _aContents: Knowledge and skill requirements: Ethical and legal issues in selling -- Buying behavior and the buying process -- Using communication principles to build relationships -- Adaptive selling for relationship building -- The Partnership process: Prospecting -- Planning the sales call -- Making the sales call -- Strengthening the presentation -- Responding to objections -- Obtaining commitment -- Formal negotiating -- Building partnering relationships -- Building long-term partnerships -- The Salesperson as manager: Managing your time and territory -- Managing within your company -- Managing your career --
650 0 _aSelling.
_91291
700 1 _aTanner, John F. Jr.,
_91298
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c9539
_d17039