000			00730nam a22001937a 4500
008			120523t xxu||||| |||| 00| 0 eng d
020			_a0131268465
050			_aHF5415.122.L682
100			_aLovelock, Christopher
245			_aServices marketing: people, technology, strategy. / _cChristopher Lovelock and Jochen Wirtz.
250			_a5th ed.
260			_aUSA: _bPrentice Hall, _c2004.
300			_axviii,652 p.: _bill.; _c25cm.
500			_aIncludes index
505			_aContents: Understanding services products, consumers, and markets -- Key elements of services marketing -- Managing the service delivery process -- Implementing services marketing.
650			_bMarketing
700			_aWirtz, Jochen
942			_2lcc _cBK
999			_c950 _d8450