| 000 | 01332cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 12574272 | ||
| 003 | OSt | ||
| 005 | 20230915131728.0 | ||
| 008 | 011029s2002 mauak 001 0 eng | ||
| 020 | _a0256139881 | ||
| 040 |
_aDLC _cDLC |
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| 050 | 0 | 0 |
_aHF5415.135.M39 _b |
| 100 | 1 |
_aMason, Charlotte H. _92428 |
|
| 245 | 1 | 4 |
_aThe marketing game! / _cCharlotte H. Mason, William D. Perreault |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2002. |
||
| 300 |
_axviii, 100 p. : _bill., forms ; _c28 cm. + _e1 computer optical disc (4 3/4 in.) |
||
| 500 | _aSystem requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection. | ||
| 500 | _aIncludes index. | ||
| 501 | _aMissing student CD-ROM | ||
| 505 | _aContents: Introduction to the marketing game -- The Market opportunity -- Marketing department responsibilities -- Submitting the marketing plan -- Submitting an expanded marketing plan -- Supporting the marketing plan -- A New market opportunity. | ||
| 650 | 0 |
_aMarketing _xDecision making. _92429 |
|
| 650 | 0 |
_aManagement games. _92430 |
|
| 700 | 1 |
_aPerreault, William D. _92431 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c947 _d8447 |
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