000 | 01425nam a22002537a 4500 | ||
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003 | OSt | ||
005 | 20230316103238.0 | ||
008 | 150109b xxu||||| |||| 00| 0 eng d | ||
020 | _a0324068646 | ||
040 | _cWIUC-GH | ||
050 | _aHF5415.L26 | ||
100 |
_aLamb, Charles W. _9986 |
||
245 |
_aMarketing. / _cJoseph F. Hair |
||
250 | _a6th ed. | ||
260 |
_aLondon: _bSouth-Western, _c2002.. |
||
300 |
_axv, 172 p. _bill. |
||
490 | _aGreat Ideas in Teaching | ||
500 | _aIncludes index | ||
505 | _aContents: The Role and value of marketing research information: Marketing research for managerial decision making -- The marketing research process and proposals -- Designing the marketing research project: Secondary data, literature reviews, and hypotheses -- Exploratory and observational research -- Designs and data collection approaches -- Descriptive and causal research designs -- Gathering and collecting accurate data: Sampling: theory and methods -- Measurement and scaling -- Designing the questionnaire -- Data preparation, analysis and reporting the results: Qualitative data analysis -- Preparing data for quantitative analysis -- Basic data analysis for quantitative research -- Examining relationships in quantitative research -- Communicating marketing research findings -- | ||
650 |
_aMarketing _925 |
||
700 |
_aLamb, Charles W. _9988 |
||
700 |
_aMcDaniel, Carl _9988 |
||
942 |
_2lcc _cBK |
||
999 |
_c9415 _d16915 |