000 | 01436cam a2200289 a 4500 | ||
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001 | 11863145 | ||
005 | 20210414113942.0 | ||
008 | 991208s2000 txua b 001 0 eng | ||
020 | _a0030211131 | ||
040 |
_aDLC _cDLC _dDLC |
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050 | 0 | 0 | _aHF5415.123.S54 |
100 | 1 | _aShimp, Terence A. | |
245 | 1 | 0 |
_aAdvertising, promotion: supplemental aspects of integrated marketing communications. / _cTerence A. Shimp. |
246 | 3 | _aAdvertising, promotion, and supplemental aspects of integrated marketing communications | |
246 | 3 | 0 | _aAdvertising promotion |
250 | _a5th ed. | ||
260 |
_aFort Worth : _bDryden Press, _cc2000. |
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300 |
_axxix, 674 p. : _bill. (some col.) ; _c29 cm. |
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440 | 4 | _aThe Dryden Press series in marketing | |
504 | _aIncludes bibliographical references and indexes. | ||
505 | _aContents: The Concept, practice, and environment of integrated marketing communications -- Integrated marketing communications from the cstomer's perspective: taegeting, communicating, and persuading -- New products, brand names, logos, packages, and point-of-purchase materials -- Advertising management -- Sales promotion management -- Public relations, sponsorship marketing, and personal selling. | ||
650 | 0 | _aCommunication in marketing. | |
650 | 0 | _aSales promotion. | |
650 | 0 | _aAdvertising. | |
942 |
_2lcc _cBK |
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999 |
_c938 _d8438 |