| 000 | 01479cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 12302577 | ||
| 005 | 20210414113942.0 | ||
| 008 | 010207s2002 maua b 001 0 eng | ||
| 020 | _a0072315237 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 | _aHF5415.13.B669 |
| 100 | _aHarper, Boyd W. | ||
| 245 | 0 | 0 |
_aMarketing management :a strategic, decision-making approach. / _cHarper W. Boyd, Jr. ... [et al.]. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_axxi, 594 p. : _bill. ; _c26 cm. + _e1 computer optical disc (4 3/4 in.) |
||
| 440 | 4 | _aThe McGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aContents: The Role of marketing in developing successful business strategies -- Market opportunity analysis -- Developing strategic marketing programs -- Strategic marketing programs for selected situations -- Implementing and controlling marketing programs -- Appendix. | ||
| 538 | _aSystem requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | _aWalker, Orville C | ||
| 700 | _aMullins, John W. | ||
| 700 | _aLarreche, Jean-Claude | ||
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c930 _d8430 |
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