000			00948nam a22001817a 4500
005			20210414113941.0
008			120517t xxu||||| |||| 00| 0 eng d
020			_a0273674005
050			_aHF5415.2.T736
100			_aProctor, Tony.
245			_aEssentials of marketing research / _cTony Proctor
250			_a3rd
260			_aEngland: _bPrentice Hall, _c1997.
300			_aviii, 560 p. : _b ill. ; _c25 cm.
500			_aIncludes index.
505			_aContents: The Nature of marketing research -- Planning the research project -- Secondary data -- Sampling -- Surveys -- Measurement and scaling -- Questionaires -- Qualitative research -- Observations and experiments -- Quantitative data analysis -- Evaluating, reports and presentation -- Applied marketing research -- Marketing research settings: business-to-business, services and internal marketing -- Global marketing research -- Marketing decision-support systems.
942			_2lcc _cBK
999			_c913 _d8413