| 000 | 01557cam a22003614a 4500 | ||
|---|---|---|---|
| 001 | 14285210 | ||
| 003 | OSt | ||
| 005 | 20220726153544.0 | ||
| 008 | 060303s2007 maua b 001 0 eng | ||
| 010 | _a 2006043829 | ||
| 020 | _a0073101265 (alk. paper) | ||
| 020 | _a9780073101262 | ||
| 035 | _a(OCoLC)ocm64689024 | ||
| 040 |
_aDLC _cLC _dC#P _dBAKER _dNLGGC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5823.B38 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 084 |
_a85.40 _2bcl |
||
| 100 | 1 |
_aBelch, George E. _92 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion: an integrated marketing communications perspective. / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill Irwin, _c2007. |
||
| 300 |
_axxvi, 820 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 763-789) and indexes. | ||
| 505 | _aContents: Introduction to integrated marketing communications -- Integrated marketing program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing the integrated marketing communications program -- Monitoring, evaluation and control -- Special topics and perspectives -- | ||
| 650 | 0 |
_aAdvertising. _93 |
|
| 650 | 0 |
_aSales promotion. _94 |
|
| 650 | 0 |
_aCommunication in marketing. _95 |
|
| 700 | 1 |
_aBelch, Michael A. _96 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
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