000			01721cam a2200301 i 4500
001			17929081
003			OSt
005			20220704145800.0
008			131104s2015 njua b 001 0 eng
010			_a 2013041981
020			_a9780133444896
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHD30.28.D3785 (15e) _b2015
082	0	0	_a658.4/012 _223
100	1		_aDavid, Fred R.
245	1	0	_aStrategic management concepts : a competitive advantage approach / _cFred R. David, Francis Marion University Florence, South Carolina, Forest R. David, Strategic Planning Consultant.
250			_aFifteenth edition.
264		1	_aBoston : _bPearson Education, _c2015.
300			_axxv, 392 pages : _bcolor illustrations ; _c27 cm.
336			_atext
504			_aIncludes bibliographical references and index.
505			_aContents : Part 1 : Overview of strategic management : The nature of strategic management -- Part 2 : The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Part 3 : Strategy implementation : Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance / accounting, R&D, and MIS issues -- Part 4 : Strategy evaluation : Strategy review, evaluation, and control -- Part 5 : Key strategic-management topics : Business ethics, social responsibility, and environmental sustainability -- Global and international issues -- Part 6 : Strategic-management case analysis : How to preoare a case analysis.
650		0	_aStrategic planning.
650		0	_aStrategic planning _vCase studies.
700	1		_aDavid, Forest R.
942			_2lcc _cBK
999			_c9050 _d16550