000			01695nam a22001817a 4500
005			20220616150138.0
008			220616b ||||| |||| 00| 0 eng d
020			_a9780077122850
050			_aHF1416.G34(3e)
245			_aInternational marketing / _cPervez Ghauri and Philip Cateora.
250			_a3rd ed.
260			_aLondon : _bMcGraw-Hill Higher Education , _c2010.
300			_axlvi, 682 p. : _bill. col ; _c27 cm.
500			_aIncludes index.
505			_aContents: Part 1: An overview: The scope and challenge of international marketing -- The dynamics of international markets -- Part 2: The impact of culture on international marketing: Geography and history: the foundations of cultural understanding -- Cultural dynamics in international marketing -- Business customs and practices in international marketing -- The international political and legal environment -- Part 3: Assessing international market opportunities: Researching international markets -- Emerging markets and market behaviour -- Multinational market regions and market groups -- Part 4: Develoing international marketing strategies: International marketing strategies -- International market entry strategies -- international branding strategies -- Exporting, managing and logistics -- Ethics and social responsibility in international marketing -- Developing international marketing strategies: Product decisions for international markets -- Marketing industrial products and business services -- International distribution and retailing -- Pricing for international markets -- International promotion and advertising -- Personal selling and negotiations.
700			_aCateora, Philip.
942			_2lcc _cBK
999			_c9020 _d16520