000			01499nam a22001937a 4500
005			20220610110447.0
008			220609b ||||| |||| 00| 0 eng d
020			_a9780324147988
050			_aHF5415.K.636(16e)
245			_aMarketing / _cCharles W. Lamb ... [et al.]
250			_a7th ed.
260			_aMason : _bThompson South-Western, _c2004.
300			_axxxviii, 774 p. : _bill., chiefly col. ; _c29 cm.
500			_aInclude bibliography and index
505			_aContents : Part 1 : The world of marketing : An overview of marketing -- Strategic planning for competitive advantage -- The marketing environment and marketing ethics -- Developing a global vision -- Part 2 : Analyzing marketing opportunities : Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Part 3 :Product decisions : Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Part 4 : Distribution decisions : Marketing Channels and supply chain management -- Retailing -- Part 5 : Promotion decisions : Integrated marketing communications -- Advertising and public -- Sales promotion and personal selling -- Part 6 : Pricing decisions : Pricing concepts -- Setting the right price -- Part 7: Technology driven marketing : Internet marketing -- Customer relationship management -- One-on-one marketiong.
700			_aHair, Joseph H.
700			_aMcDaniel, Carl.
942			_2lcc _cBK
999			_c9006 _d16506