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005 | 20210414113938.0 | ||
008 | 000327s2001 txua b 001 0 eng | ||
010 | _a 00102808 | ||
020 | _a0030211042 | ||
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_aDLC _cDLC _dDLC |
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050 | 0 | 0 | _aHF5415.2.C49 |
082 | 0 | 0 |
_a658.8/3 _221 |
100 | 1 | _aChurchill, Gilbert A. | |
245 | 1 | 0 |
_aBasic marketing research. / _cGilbert A. Churchill, Jr. |
246 | 3 | 0 | _aMarketing research |
250 | _a4th ed. | ||
260 |
_aFort Worth : _bDryden Press, _cc2001. |
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300 |
_axvii, 830 p. : _bill. (some col.) ; _c29 cm. |
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440 | 4 | _aThe Dryden Press series in marketing | |
504 | _aIncludes bibliographical references and index. | ||
505 | _aContents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research Reports -- Epilogue -- Appendix. | ||
650 | 0 | _aMarketing research. | |
906 |
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942 |
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999 |
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