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003 | OSt | ||
005 | 20220202134700.0 | ||
008 | 000112s2000 caua b 001 0 eng | ||
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040 |
_aDLC _cDLC _dDLC |
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042 | _apcc | ||
050 | 0 | 0 | _aHB615.M61 |
082 | 0 | 0 |
_a658.4/21 _221 |
100 | _qMeyer, Earl C. | ||
245 | 0 | 0 |
_aEntrepreneurship and small business management. / _cEarl C. Meyer, Katheleen R. Allen |
260 |
_aWoodland Hills, CA: _bGlencoe/McGraw-Hill, _c2000. |
||
300 |
_axvi, 448 p. : _bill. ; |
||
504 | _aIncludes index. | ||
505 | _aContents: Going into business for yourself: What is entrepreneurship -- Your potential as an entrepreneur -- Recognizing opportunity -- Global opportunities -- Researching and planning your venture: Feasibility and business planning -- Market analysis -- Types of business ownership -- The legal environment -- Site selection and layout planning -- Managing marketing strategies: The marketing plan -- The price strategy -- The promotion strategy -- The promotion strategy - developing and managing sales -- Managing your business processes: Preparing and planning to manage -- Managing purchasing and inventory -- Production management and distribution -- Managing operations and staffing -- Managing human resources -- Managing the finances of your business: Financing your business -- Financial management -- Accounting and record keeping -- Growing business: Risk management -- Making your business grow -- Social and ethical responsibility -- | ||
650 | 0 | _aEntrepreneurship. | |
650 | 0 | _aStrategic planning. | |
700 | _qAllen, Kathleen R. | ||
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK |
||
999 |
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