000			01276nam a22001817a 4500
008			120510t xxu||||| |||| 00| 0 eng d
020			_a1844801152
050			_aHF5415.C16
100			_aCannon Tom
245			_aMarketing : principles and practice. / _cTom Cannon
250			_a5th ed.
260			_aLondon : _bThomson Learning, _c 2003.
300			_axiv, 528 p. : _bill.; _c25 cm.
500			_aIncludes index.
505			_aContents: Marketing today -- Managing the marketing effort -- The Marketing system -- The Case of food marketing -- Offerings and organizations -- Marketing research -- Buyers, consumers and influences -- Marketing analysis -- Marketing information systems and technologies -- Intermediary markets and marketing -- Industrial markets -- The Marketing of services -- Export marketing and overseas trade -- International marketing -- Managing the marketing mix -- Product policy and innovation -- Test marketing -- Price -- Channel management -- Physical distribution management and logistics -- Advertising and sales promotion -- Sales and sales force management -- Marketing communications -- Strategic marketing -- Market planning -- Marketing: the social, ethical and evironmental dimensions.
650			_aMarketing.
942			_2lcc _cBK
999			_c857 _d8357