000			02222cam a22003614a 4500
001			15000388
003			OSt
005			20220201113957.0
008			070910s2009 maua b 001 0 eng d
010			_a 2007937004
020			_a9780547014562
020			_a0547014562
035			_a(OCoLC)ocn224446177
040			_aBMU _cBMU _dBAKER _dDLC
042			_alccopycat
050	0	0	_aHD62.5.A46
100	1		_aAllen, Kathleen R.
245	1	0	_aLaunching new ventures: an entrepreneurial approach. / _cKathleen R. Allen.
250			_a5th ed.
260			_aBoston: _bHoughton Mifflin _c2009.
300			_axxi, 581 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 557-569) and index.
505			_aContents: Entrepreneurial opportunity: Understanding entrepreneurship -- Preparing for the entrepreneurial journey -- Recognizing and creating opportunity -- Developing a business model -- Feasibility analysis: testing the business concept: Conducting a feasibility analysis -- Analyzing the industry and market -- Analyzing product/service risks and benefits -- The founding team -- Analyzing start-up financials -- The business plan: building a company: Building an effective business plan -- Choosing the legal form of organization -- Incorporating ethics and social responsibility into the business -- Designing an entrepreneurial organization -- Managing operations -- Developing an entrepreneurial marketing plan -- Funding a start-up venture -- Planning for growth and change: Funding a rapidly growing venture -- Planning for growth -- Planning for change -- Case studies --
650		0	_aNew business enterprises _xManagement.
650		0	_aSmall business _xPlanning.
650		0	_aBusiness planning.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1104/2007937004-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1104/2007937004-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1215/2007937004-t.html
906			_a7 _bcbc _ccopycat _d3 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c8554 _d16054