| 000 | 01963cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 17777180 | ||
| 003 | OSt | ||
| 005 | 20220127114123.0 | ||
| 008 | 130614s2015 maua b 001 0 eng | ||
| 010 | _a 2013023108 | ||
| 020 | _a9780273787136 | ||
| 020 | _a0273787136 | ||
| 040 |
_aDLC _beng _cLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5415.32.S35 |
| 082 | 0 | 0 |
_a658.8/342 _223 |
| 100 | 1 | _aSchiffman, Leon G., | |
| 245 | 1 | 0 |
_aConsumer behavior / _cLeon G. Schiffman, Joseph Wisenblit. |
| 250 | _a11th ed. | ||
| 264 | 1 |
_aBoston: _bPearson, _c2015. |
|
| 300 |
_a 492 p.: _billustrations ; _c29 cm |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes indexes. | ||
| 505 | _aContents: Consumers, marketers and technology: Technology-driven consumer behavior -- Segmentation, targeting and positioning -- The consumer as an individual: Consumer motivation and personality -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior: Persuading consumers -- From print and broadcast advertising to social and mobile media -- Reference groups and word-of-mouth -- Consumers in their social and cultural settings: The family and its social standing -- Culture's influence on consumer behavior -- Subcultures and consumer behavior -- Cross-cultural consumer behavior: an international perspective -- Consumer decision-making, marketing ethics and consumer research: Consumer decision-making and diffusion of innovations -- Marketing ethics and social responsibility -- Consumer research -- | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMotivation research (Marketing) | |
| 700 | 1 | _aWisenblit, Joseph, | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c8497 _d15997 |
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