000 | 01767nam a22002417a 4500 | ||
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003 | OSt | ||
005 | 20220126105920.0 | ||
008 | 111102t xxu||||| |||| 00| 0 eng d | ||
020 | _a9781118273210 | ||
040 | _cLC | ||
050 | _aHF5414.H56 | ||
082 | _a658.8/72 | ||
100 | _qHinchcliffe, Dion | ||
245 |
_aSocial business by design : transformative social media strategies for the connected company. / _cDion Hinchcliffe and Peter Kim |
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260 |
_aSan Francisco: _bJossey-Bass, A Wiley Imprint, _c2012. |
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300 |
_aIx, 240 p. : _bill. ; |
||
500 | _aIncludes index. | ||
505 | _aContents: Adapting organizations to the twenty-first century: Social media: drivers of global business opportunity -- Social media: a way of life, a way of business -- Who's winning in social business and why -- The Global business transition to social media -- How business will make the transition -- The techniques of social business: Social media marketing -- Social product development -- Crowdsourcing: community-powered workforces -- Social customer relationship management and customer communities: social customer care -- Social business ecosystems: engaging with business partners -- Workforce engagement: creating a connected company using social business -- Social business supporting capabilities -- Social business design and strategy: Identifying priorities and planning -- Building blocks: the elements of social business -- Business cases, pilots, return on investment and value: tying the together -- Building a social business strategy: the outputs -- Getting started with social business -- Maturity: the social business unit -- | ||
653 | _aSocial media -- Marketing | ||
653 | _aStrategic planning | ||
700 | _qKim, Peter | ||
942 |
_2lcc _cBK |
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999 |
_c8484 _d15984 |