000 02022cam a22003494a 4500
001 15142790
003 OSt
005 20220121132634.0
008 080115s2009 ohuab b 000 0 eng c
010 _a 2008920890
020 _a9780324360738 (student ed.)
020 _a0324360738 (student ed.)
020 _a9780324585094 (instructor's ed.)
020 _a0324585098 (instructor's ed.)
035 _a(OCoLC)ocn176925723
040 _aBTCTA
_cLC
_dBAKER
_dWAU
_dYDXCP
_dBWX
_dDLC
042 _apcc
050 0 0 _aHF1379.P46
100 1 _aPeng, Mike W.,
245 1 0 _aGlobal business. /
_cMike W. Peng.
260 _aMason, OH:
_bSouth-Western Cengage Learning,
_c2009.
300 _axxiv, 577 p. :
_bcol. ill., col. maps ;
_c29 cm.
504 _aIncludes bibliographical references and indexes.
505 _aContents: Laying foundations: Globalizing business -- Understanding formal institutions : politics laws and economics -- Emphasizing informal institutions: cultures, ethics and norms -- Leveraging resources and capabilities -- Acquiring tools: Trading internationally -- Investing abroad directly -- Dealing with foreign exchange -- Capitalizing on global and regional integration -- Strategizing around the globe: Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Managing global competitive dynamics -- Making alliances and acquisitions work -- Strategizing, structing and learning around the world -- Building functional excellence: Competing on marketing and supply chain management -- Managing human resources globally -- Governing the corporation around the world -- Managing corporate social responsibility globally --
650 0 _aInternational trade.
650 0 _aInternational economic relations.
650 0 _aInternational business enterprises.
650 0 _aGlobalization.
906 _a7
_bcbc
_cpccadap
_d3
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c8466
_d15966