000 | 02022cam a22003494a 4500 | ||
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001 | 15142790 | ||
003 | OSt | ||
005 | 20220121132634.0 | ||
008 | 080115s2009 ohuab b 000 0 eng c | ||
010 | _a 2008920890 | ||
020 | _a9780324360738 (student ed.) | ||
020 | _a0324360738 (student ed.) | ||
020 | _a9780324585094 (instructor's ed.) | ||
020 | _a0324585098 (instructor's ed.) | ||
035 | _a(OCoLC)ocn176925723 | ||
040 |
_aBTCTA _cLC _dBAKER _dWAU _dYDXCP _dBWX _dDLC |
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042 | _apcc | ||
050 | 0 | 0 | _aHF1379.P46 |
100 | 1 | _aPeng, Mike W., | |
245 | 1 | 0 |
_aGlobal business. / _cMike W. Peng. |
260 |
_aMason, OH: _bSouth-Western Cengage Learning, _c2009. |
||
300 |
_axxiv, 577 p. : _bcol. ill., col. maps ; _c29 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
505 | _aContents: Laying foundations: Globalizing business -- Understanding formal institutions : politics laws and economics -- Emphasizing informal institutions: cultures, ethics and norms -- Leveraging resources and capabilities -- Acquiring tools: Trading internationally -- Investing abroad directly -- Dealing with foreign exchange -- Capitalizing on global and regional integration -- Strategizing around the globe: Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Managing global competitive dynamics -- Making alliances and acquisitions work -- Strategizing, structing and learning around the world -- Building functional excellence: Competing on marketing and supply chain management -- Managing human resources globally -- Governing the corporation around the world -- Managing corporate social responsibility globally -- | ||
650 | 0 | _aInternational trade. | |
650 | 0 | _aInternational economic relations. | |
650 | 0 | _aInternational business enterprises. | |
650 | 0 | _aGlobalization. | |
906 |
_a7 _bcbc _cpccadap _d3 _eepcn _f20 _gy-gencatlg |
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942 |
_2lcc _cBK |
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999 |
_c8466 _d15966 |