000			02699cam a2200325 a 4500
001			13574521
003			OSt
005			20220120155907.0
008			040427s2005 nyua b 001 0 eng
010			_a 2004049855
020			_a9781121914056
020			_a1121914055
040			_aDLC _cLC _dDLC
050	0	0	_aHD30.28.T46
082	0	0	_a658.4/012 _222
100			_qThompson, Arthur
245	1	0	_aCrafting and executing strategy: the quest for competitive advantage. / _cArthur A. Thompson, A. J. Strickland III & John Gamble
250			_a19th ed.
260			_aNew York: _bMcGraw-Hill, _c2013.
300			_avii, 865 p.: _bcol. ill.,
504			_aIncludes indexes Part 2 of the book is devoted to '28 Cases' in crafting and executive strategy.
505			_aContents:1.Concepts and techniques for crafting and executing strategy: Introduction -- What is strategy and why is it important? -- Charting a company's direction direction: its vision, mission, objectives and strategy -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position -- Strategies for competing in international markets -- Corporate strategy -- Ethics, corporate social responsibility, environmental sustainability and strategy -- Building an organization capable of good strategy execution -- Managing internal operations -- Corporate culture and leadership -- 2. Cases in crafting and executive strategy: Introduction -- Mystic monk coffee -- Costco wholesale in 2012: mission, business model and strategy -- Harry Lindsol's textbook decision: an eBook or a traditional college textbook -- Sift cupcake and dessert bar -- Under-Armour-challenging Nike in sports apparel -- Lululemon athletica, Inc. -- Coach Inc. in 2012: its strategy in the "accessible" luxury goods market -- Tiffany's little blue box: doe sit have any strategic significance? -- Panera bread company in 2012-pursuing growth in a weak economy -- Chipotle Mexican Grill in 2012: Can it hit a second home run? -- Netflix in 2012: Can it recover from its strategy missteps? -- Equal exchange: trading fairly and making a profit -- Google's strategy in 2012 -- Apply Inc. in 2012: Can it sustain its growth and defend against new competitive threats? --
650		0	_aStrategic planning.
650		0	_aStrategic planning _vCase studies.
700			_qStrickland, A. J. III
700			_qGamble, John
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c8461 _d15961