000			02043cam a2200301 a 4500
001			16701223
003			OSt
005			20220118121822.0
008			110322s2012 at a b 001 0 eng
010			_a 2011925838
020			_a9781133947752
020			_a1133947751
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHD62.7.S63
082	0	0	_a658.02/2 _221
245	0	0	_aSmall business management: launching & growing entrepreneurial ventures./ _cJustin G. Longenecker ... [et al.].
250			_a17th ed.
260			_aMason, OH : _bSouth-Western, Cengage Learning, _c2014.
300			_axxiv, 706 p. : _bill. (chiefly col.) ; _c29 cm.
504			_aIncludes bibliographical references and index.
505			_aContents: 1. Entrepreneurship: a world of opportunity: The Entrepreneurial life -- Integrity and ethics: foundations for success in small business -- 2. Starting from scratch or joining an existing business: Starting a small business -- Franchises and buyouts -- The Family business -- 3. Developing the new venture business plan: The Business plan: visualizing the dream -- The Marketing plan -- The Organizational plan: teams, legal structures, alliances and directors -- The Location plan -- Understanding a firm's financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest -- 4. Focusing on the customer: marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small businesses -- 5. Managing growth in the small business: Professional management and the small business -- Managing human resources -- Managing Operations -- Managing the firm's assets -- Managing risk in the small business -- Cases --
650		0	_aSmall business _xManagement.
700	1		_aLongenecker, Justin G.
906			_a7 _bcbc _corignew _d3 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c8424 _d15924