000			01384cam a2200313 a 4500
001			119989
005			20210414113935.0
008			990303s1998 txua b 001 0 eng
010			_a 97097635
020			_a0030314038 (book)
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.B53
082	0	0	_a658.8 _221
100	1		_aBoone, Louis E.
245	1	0	_aContemporary marketing. / _cLouis E. Boone, David L. Kurtz.
250			_a10th ed.
260			_aAustralia : _bSouth Western, _cc2001.
300			_axxxiii, 619 + various pagings : _bill. ; _c29 cm. +
440		4	_aThe Dryden Press series in marketing
500			_a"Discovering your marketing career / by Eric Sandburg"--Disk.
504			_aIncludes bibliographical references and index.
505			_aContents: The Contemporary marketing environment -- Managing technology to achieve marketing success -- Marketing planning, information and segmentation -- Customer behavior -- Product strategy -- Distribution strategy -- Promotional strategy -- Pricing strategy.
650		0	_aMarketing.
700	1		_aKurtz, David L.
700	1		_aSandburg, Eric. _tDiscovering your marketing career.
906			_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c841 _d8341