000 | 02005nam a22002897a 4500 | ||
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003 | OSt | ||
005 | 20220112111031.0 | ||
008 | 120125t xxu||||| |||| 00| 0 eng d | ||
020 | _a9780324587043 | ||
020 | _a032458704X | ||
040 | _cLC | ||
050 | _aHD30.4.I65 | ||
100 | _qIreland, R. Duane | ||
245 |
_aThe management of strategy: cases. / _cR. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt |
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250 |
_a8th ed. _b(International student edition) |
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260 |
_aLondon: _bSouth-Western, _c2009. |
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300 |
_axx, 314 p.: _bill, |
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500 | _a(Contains 24 case studies) | ||
505 | _aContents: 3M: Cultivating core competency -- A-1 lanes and the currency crisis of the East Asian tigers -- AMD vs. Intel: competitive challenges -- Boeing: redefining strategies to manage the competitive market -- Carrefour in Asia -- Dell: From a low-cost PC maker to an innovative company -- Ford motor company -- Jack Welch and Jeffrey Immelt: continuity and change in strategy, style and culture at GE -- The Home depot -- China's home improvement market: should home depot enter or will it have a late - mover (Dis)advantage? -- Huawei: Cisco's Chinese challenger -- ING DIRECT: Rebel in the banking industry -- JetBlue Airways: challenges ahead -- Lufthansa: going global, but how to manage complexity? -- Microsoft's diversification strategy -- Nestle: sustaining growth in mature markets -- An entrepreneur seeks the holy grail of retailing -- PSA Peugeot Criteon: Strategic alliances for competitive advantage? -- Sun microsystems -- Teleflex Canada: a culture of innovation -- Tyco international: a case of corporate malfeasance -- Vodafone: out of many, one -- Wal-Mart stores, Inc. (WMT) -- WD-40 company: The squeak, smell and dirt business (A) -- | ||
650 | _aStrategic planning. | ||
653 | _aIndustrial management. | ||
653 | _aBusiness planning. | ||
653 | _a Marketing--Management. | ||
700 | _qHoskisson, Robert E. | ||
700 | _qHitt, Michael A. | ||
942 |
_2lcc _cBK |
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999 |
_c8377 _d15877 |