000			01572nam a22002657a 4500
003			OSt
005			20211214134953.0
008			120126t xxu||||| |||| 00| 0 eng d
020			_a9780077645069
020			_a0077645065
040			_cLC
050			_aHD30.28.R66
082			_2dc23 _a658.4'012
100			_qRothaermel, Frank T.
245			_aStrategic management. / _cFrank T. Rothaermel
250			_a2nd ed.
260			_aNew York: _bMacGraw-Hill, _c2015.
300			_axxxiv, 468 p. + [various pagings] : _bill.;
500			_aIncludes index
505			_aContents:1. Strategy analysis: What is strategy, and why is it important? -- Strategic leadership: managing the strategy process -- External analysis: Industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- Competitive advantage, firm performance, and business models -- 2. Strategy formulation: Business strategy: differentiation, cost leadership, and integration -- Business strategy: innovation and entrepreneurship -- Corporate strategy: mergers and acquisitions, strategic alliances -- Global strategy: competing around the world -- 3. Strategy implementation: Organizational design: structure, culture, and control -- Corporate governance and business ethics -- 4. Minicases -- 5. Cases --
650			_aStrategic planning _x United States. _xCase studies.
650			_aBusiness planning _x United States. _x Case studies.
650			_aManagement _x United States _x Case studies.
942			_2lcc _cBK
999			_c8295 _d15795