000			02981cam a22002774a 4500
001			13658614
003			OSt
005			20211213094020.0
008			040719s2006 nyua b 001 0 eng
010			_a 2004055979
020			_a0072957115 (softcover : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aP90.R596
082	0	0	_a302.23 _222
100	1		_aRodman, George R., _d1948-
245	1	0	_aMass media in a changing world : _bhistory, industry, controversy / _cGeorge Rodman.
260			_aNew York : _bMcGraw-Hill, _cc2006.
300			_axxviii, 593 p. : _bill. (some col.) ; _c28 cm. +
504			_aIncludes bibliographical references and index.
505			_aContents: Introduction: Media in a changing world -- Media literacy -- Understanding today's media industries -- Media controversies -- Books: The durable medium: A brief history of books -- Understanding today's book publishing industry -- Controversies -- Newspapers: Where journalism begins: A brief history of newspapers -- Understanding today's newspapers industry -- Controversies -- Magazines: The first of the specialized media: A brief history of magazines -- Understanding today's magazine industry -- Controversies -- Movies: Magic from the dream factory: A brief history of movies -- Understanding today's movie industry -- Controversies -- Recordings: Copyright battles, format wars: A brief history of recordings -- Understanding today's recording industry -- Controversies -- Radio: The hits keep coming: A brief history of radio -- Understanding today's radio industry -- Controversies -- Television: Reflecting and affecting society: A brief history of television -- Understanding today's television industry -- Controversies -- The internet: Convergence in a networked world: A brief history of the net -- Understanding today's internet industry -- Controversies -- News: The information industry: A brief history of electronic news -- Understanding today's news industry -- Controversies -- Public relations and politics: The image industry: A brief history of public relations -- Understanding today's public relations industry -- Controversies -- Advertising: The media support industry: A brief history of advertising -- Understanding today's advertising industry -- Controversies -- Media impact: Understanding research and effects: A brief history of media research -- Understanding today's media theory and research -- Controversies -- Media law: Understanding freedom of expression: A brief history of media law -- Understanding today's media law -- Controversies -- Media ethics: Understanding media morality: A brief history of media ethics -- Understanding today's media ethics -- Controversies.
650		0	_aMass media.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c8277 _d15777