000			02391cam a22004097i 4500
001			17976232
003			OSt
005			20211129143407.0
008			131219s2015 nyua b 001 0 eng d
010			_a 2013957985
020			_a0077861027
020			_a9780077861025
035			_a(OCoLC)ocn870517676
040			_aYDXCP _cLC _dBDX _erda _dOKJ _dOCLCF _dDLC
042			_alccopycat
050	0	0	_aHF5415.G67(4e)
100	1		_aGrewal, Dhruv.
245	1	0	_aMarketing. / _cDhruv Grewal, Michael Levy.
250			_a4th ed.
264		1	_aNew York: _bMcgraw-Hill Education, _c2015.
300			_axiii, 497 pages : _bcolor illustrations ; _c28 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 439-465) and index.
505			_aContents: Contents: 1. Assessing the marketplace: Overview of marketing – Developing marketing strategies and a marketing plan – Social and mobile marketing – Marketing ethics – Analyzing the marketing environment – 2. Understanding the marketplace: Consumer behavior – Business- to- business marketing – Global marketing – 3. Targeting the marketplace: Segmentation, targeting, and positioning – 4. Value creation: Products, branding, and packaging decisions – Developing new products -- services; The intangible product – 5. Value capture Pricing concepts for establishing value – 6. Value delivery; designing the channel and supply chain: Supply chain and channel management – Retailing and multichannel marketing – 7. Value communication: Integrated marketing communications – Advertising, public relations, and Sales promotions – Personal selling and sales management --
650		0	_aMarketing.
650		7	_aMarketing. _2fast _0(OCoLC)fst01010167
700			_qLevy, Michael.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1506/2013957985-t.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1506/2013957985-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1511/2013957985-b.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c8153 _d15653