000 | 01757cam a2200325 a 4500 | ||
---|---|---|---|
001 | 2068883 | ||
003 | OSt | ||
005 | 20211126104306.0 | ||
008 | 940524s1994 enka b 001 0 eng | ||
010 | _a 94020949 | ||
020 | _a9781844807635 | ||
020 | _a0415089859 (pbk.) | ||
040 |
_aDLC _cDLC _dDLC |
||
050 | 0 | 0 | _aHF1416.D69 |
082 | 0 | 0 |
_a658.8/48 _220 |
100 |
_aPhillips, Chris, _qDoole, Isobel |
||
245 | 1 | 0 |
_aInternational marketing strategy: analysis, development, and implementation. / _cIsobel Doole, and Robin Lowe. |
250 | _a5th ed. | ||
260 |
_aLondon ; _aNew York: _bSouth-Western, _c2008. |
||
300 |
_axxiv, 461 p. : _bill. ; |
||
504 | _aIncludes bibliographical references and index. | ||
505 | _aContents: 1. Analysis: An Introduction to international marketing -- The International trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- 2. Strategy development: International niche marketing strategies for small and medium-sized enterprises -- Global strategies -- Market entry strategies -- International product and service management -- 3. Implementation: International communications -- The management of international distribution and logistics -- Pricing for international markets -- International marketing implementation through enabling technologies | ||
650 | 0 |
_aExport marketing _xManagement. |
|
650 | 0 |
_aExport marketing _xManagement _xCase studies. |
|
700 | 1 | _aDoole, Isobel. | |
700 | 1 | _aLowe, Robin, | |
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
942 |
_2lcc _cBK |
||
999 |
_c8130 _d15630 |