000 | 01099nam a22001577a 4500 | ||
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005 | 20210414113933.0 | ||
008 | 120503t xxu||||| |||| 00| 0 eng d | ||
020 | _a9988550510 | ||
050 | _aHD9987.I47.A94 | ||
245 |
_aServices marketing and organizational effectiveness : a collection of research publications. / _cedited by Kwaku Appiah-Adu |
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260 |
_aAccra: _bSub-Saharan Publication, _c2005. |
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300 |
_a208 p: _bills. ; |
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500 | _aIncludes bibliographical references. | ||
505 | _aContents: Marketing culture and performance in service firms -- Marketing effectiveness and customer retention in the service sector -- Marketing effectiveness and business performance in the hotel industry -- Marketing culture and customer retention in the tourism industry -- Marketing effectiveness and customer retention in the airline industry -- Marketing culture and business performance in the airline industry -- Marketing culture and customer retention in the financial services industry -- Marketing effectiveness and business performance in the financial services industry. | ||
942 |
_2lcc _cBK |
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999 |
_c809 _d8309 |