000			02177cam a2200337 a 4500
001			14712820
003			OSt
005			20211122161529.0
008			070126s2008 njua b 001 0 eng
010			_a 2007003552
020			_a9780273779414
020			_a0273779419
035			_a(OCoLC)ocm80461138
035			_a(OCoLC)80461138
040			_aDLC _cLC _dYDX _dBAKER _dBTCTA _dYDXCP _dNLGGC _dOCLCG _dDLC
050	0	0	_aHD69.B7.K45(4e)
082	0	0	_a658.8/27 _222
084			_a85.40 _2bcl
100	1		_aKeller, Kevin Lane,
245	1	0	_aStrategic brand management: _bbuilding, measuring, and managing brand equity. / _cKevin Lane Keller.
250			_a4th ed.
260			_aUpper Saddle River: _bPearson, _c2013.
300			_a590 p. : _bcol. ill. ; _c27 cm.
504			_aIncludes bibliographical references and index.
505			_aContents: 1. Opening perspectives: brands and brand management -- 2. Developing a brand strategy: Customer- based equity and brand positioning -- Brand resonance and the brand value chain -- 3. Designing and implementing brand marketing programs: Choosing brand elements to build equity -- Designing marketing programs to build equity -- Integrating marketing communications to build brand equity -- Leveraging secondary brand associations to build brand equity -- 4.Measuring and interpreting brand performance: Developing a brand equity measurement and management system -- Measuring sources of brand equity: customer mind-set -- Measuring outcomes of brand equity: capturing market performance -- 5. Growing and sustaining brand equity: Design and implementing branding architecture strategies -- Introducing and naming new products and brand extensions -- Managing brands over time -- Managing brands over geographic boundaries and market segments -- 6. Closing perspectives: Closing observation --
650		0	_aBrand name products _xManagement.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip079/2007003552.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c8075 _d15575