000 | 02156cam a22003494a 4500 | ||
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001 | 17340530 | ||
003 | OSt | ||
005 | 20211122110446.0 | ||
008 | 120608s2013 at a b 001 0 eng | ||
010 | _a 2012941536 | ||
020 | _a9781133274490 | ||
020 | _a1133274498 | ||
040 |
_aDLC _cLC _dDLC |
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042 | _apcc | ||
050 | 0 | 0 | _aHF5415.32.H69(6e) |
100 | 1 | _aHoyer, Wayne D. | |
245 | 1 | 0 |
_aConsumer behavior. / _cWayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. |
250 | _a6th ed. | ||
260 |
_aAustralia; _aMason, OH : _bSouth Western Cengage Learning, _c2013. |
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300 |
_axix, (various paging). : _bcol. ill. ; _c29 cm. |
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504 | _aIncludes bibliographical references and indexes. | ||
505 | _aContents: 1. An introduction to consumer behavior: Understanding consumer behavior -- 2. The psychological core: Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- 3. The process of making Decisions: Problem recognition and information search -- Judgment and decision making based on high effort -- Judgment and decision making based on low effort -- Post-decision processes -- 4. The consumer's culture: Social influences on consumer behavior -- Consumer diversity -- Household and social class influences -- Psychographics: values, personality, and lifestyles -- 5. Consumer behavior outcomes and issues: Innovation: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics and social responsibility in today's consumer society -- | ||
650 | 0 | _aConsumer behavior. | |
700 | 1 | _aMacInnis, Deborah J. | |
700 | 1 | _aPieters, Rik. | |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1306/2012941536-b.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1306/2012941536-d.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1306/2012941536-t.html |
906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
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942 |
_2lcc _cBK |
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999 |
_c8061 _d15561 |