000 | 01644cam a22003498i 4500 | ||
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001 | 17467793 | ||
003 | OSt | ||
005 | 20211123103602.0 | ||
008 | 120919s2013 nyu b 001 0 eng | ||
010 | _a 2012034833 | ||
020 | _a9780273727224 (print) | ||
020 | _z978027372723 (PDF) | ||
020 | _z9780273780991 (eText) | ||
040 |
_aDLC _beng _cLC _erda |
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042 | _apcc | ||
050 | 0 | 0 | _aHF5414.E17 |
082 | 0 | 0 |
_a658.8 _223 |
100 | 1 | _aEagle, Lynne. | |
245 | 1 | 0 |
_aSocial marketing. / _cLynne Eagle...[et al.]. |
264 | 1 |
_aNew York: _bPearson Education, _c2013. |
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300 | _apages cm | ||
336 |
_atext _2rdacontent |
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337 |
_aunmediated _2rdamedia |
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338 |
_avolume _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aContents: 1. The principles of social marketing: What is social marketing? -- The core principles of social marketing -- The social marketing intervention planning process -- Upstream, policy, and partnerships -- Ethical issues in social marketing -- 2. Understanding the consumer : Understanding the customer: the role of theory -- Conducting research in social marketing -- Segmentation -- Social forces and population-level effects -- 3. Designing effective social marketing solutions: Designing social marketing interventions : products, branding, channels and places -- Message framing -- Creativity in social marketing -- Media planning -- The challenges of evaluation -- | |
650 | 0 | _aSocial marketing. | |
700 | _qEagle, Lynne | ||
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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942 |
_2lcc _cBK |
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999 |
_c8053 _d15553 |