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020 _a0138621861; 0130316741
040 _cLC
050 _aHD62.4.W58
100 _aWild, John J.
245 _aInternational business: an integrated approach . /
_cJohn J. Wild, Kenneth L. Wild, Jerry C. Y. Han
260 _aUpper Saddle River, New Jersey:
_bPearson,
_c2001.
300 _axxvi, 573 p:
_bill.;
500 _aIncludes index,references and glossary.
505 _aContents: 1. Overview of international business: The Global perspective -- 2. National business environments: Culture in business -- Politics and law in business ethics -- Business in other economies -- 3. International trade and investment: International trade -- Government impact on international trade -- Foreign direct investment -- Regional economic integration -- 4. The international financial system: International financial markets -- International monetary system -- 5. International business management: Analyzing international opportunities -- Planning and organizing international operations -- Selecting and managing entry modes -- Acquiring business resources -- Developing and marketing products -- Managing international operations --
653 _aInternational business enterprises -- Management
_aInternational trade
700 _aWild, Kenneth L.
700 _aHan, Jerry C.Y.
942 _2lcc
_cBK
999 _c7819
_d15319