000			02293pam a2200325 a 4500
001			3449790
003			OSt
005			20211007153706.0
008			920513s1993 nyua b 001 0 eng
010			_a 92020046
020			_a9781111821173
020			_a1111821178
040			_aDLC _cDLC _dDLC
043			_an-us---
050	0	0	_aHD62.7.M26
082	0	0	_a658.02/2 _220
245	1	0	_aManaging small business: an entrepreneurial emphasis. / _cPetty, J. William ...[et al.]
250			_a16th ed.
260			_aNew York : _bSouth-Western, _c2012.
300			_axxiii, 817 p. : _bill. ;
504			_aIncludes bibliographical references and index.
505			_aContents: Part 1. Entrepreneurship: A World Of Opportunity. -- The Entrepreneurial Life. -- Integrity And Ethics Of Entrepreneurship. Part 2. Starting From Scratch Or Joining An Existing Business. -- Starting The Business. -- Franchises And Buyouts. -- The Family Business. Part 3. Developing The New Venture Business Plan. -- Creating Business Plans. -- The Marketing Plan. -- The Organization Of The Business. -- The Location Plan. -- Financial Statements. -- Projecting Financial Requirements. -- . A Firm's Sources Of Financing. --. The Harvest Plan. Part 4. Focusing On The Customer: Marketing Growth Strategies. --. Customer Relationships. -- Product And Supply Chain Management. -- . Pricing And Credit. --. Promotional Planning. -- Global Marketing. Part 5. Managing Growth In The Small Business. -- Professional Management And Leadership --. Human Resource Management -- Operations Management. -- Managing The Firm's Assets. -- Risk Management.
520			_aDelves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. This book provides the resources your students may reference and rely upon throughout their entire business careers.
650		0	_aSmall business _zUnited States _xManagement.
650		0	_aNew business enterprises _zUnited States _xManagement.
700			_qPetty, J. William
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c7814 _d15314