000			01374nam a22002657a 4500
003			OSt
005			20211007123243.0
008			120419t xxu||||| |||| 00| 0 eng d
020			_a9788125942597
020			_a8125942599
040			_cLC
050			_aHF5415.13.K96
100			_qKumar, Arun
245			_aMarketing management: corporate insights, best practices and case studies. / _cArun Kumar, N. Meenakshi
250			_a2nd ed.
260			_aNew Delhi: _bVIKAS Publishing, _c2011.
300			_axviii, 942 p. : _b ill.;
500			_aIncludes bibliographical references and index.
505			_aContents: Fundamentals of marketing -- Marketing research -- marketing environment -- Consumer behaviour -- Segmentation and targeting -- Positioning -- Project management -- Brand management -- Management innovations -- Pricing strategy -- Distribution -- Retailing -- Integrated marketing communication -- Advertising management -- Competitive marketing strategy -- Direct marketing -- Internet marketing -- Personal selling and sales managemtn -- Business marketing -- Marketing services -- International marketing -- Marketing for non-profit organizations -- Rural marketing --
650			_aNonprofit organizations _x Marketing.
650			_aNonprofit-Organisation.
650			_aNonprofit _xMarketing
700			_qMeenakshi, N.
942			_2lcc _cBK
999			_c7811 _d15311