| 000 | 00811nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20211005134528.0 | ||
| 008 | 120510t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0749412542 | ||
| 040 | _cLC | ||
| 050 | _aHF5415.F61 | ||
| 100 | _qFletcher, Tony | ||
| 245 |
_aMarketing for success. / _cTony Fletcher and Neil Russell-Jones |
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| 260 |
_aLondon: _bKogan Page, _c1994. |
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| 300 |
_a108 p. : _b ill. ; |
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| 490 | _aBetter management skills | ||
| 500 | _aIncludes index. | ||
| 505 | _aContents: Introduction -- Overview of marketing -- An introduction to market research -- Finding out what your customers need -- Strategy -- Marketing planning -- Implementing the marketing plan -- Looking ahead -- | ||
| 653 | _aMarketing | ||
| 700 | _qRussell-Jones, Neil | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c7803 _d15303 |
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