000			02041cam a22003734a 4500
001			16600856
003			OSt
005			20211001151111.0
008			110106s2011 enka b 001 0 eng
010			_a 2010053339
020			_a9780230203969 (pbk.)
020			_a0230203965 (pbk.)
035			_a(OCoLC)ocn697611478
040			_aDLC _cDLC _dYDX _dYDXCP _dBWX _dCDX _dDLC
042			_apcc
050	0	0	_aHF5415.1265.D36
082	0	0	_a658.8/72 _222
084			_aBUS090010 _aBUS090000 _aBUS000000 _2bisacsh
100	1		_aDann, Stephen,
245	1	0	_aE-marketing: theory and application. / _cStephen Dann and Susan Dann.
260			_aNew York: _bPalgrave Macmillan, _c2011.
300			_axxii, 474 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	8		_aContents: Introduction to e-marketing -- Foundations of e-marketing -- e-marketing strategies - e-marketing planning -- Online consumer behaviour -- Creation, delivery and exchange of value offerings -- Branding and promotion -- Services and relationship marketing -- Community ad networks -- Implementation - Application of e-marketing -- Social media -- m-commerce -- Beyond the web -- Social impact --
520			_a"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- _cProvided by publisher.
650		0	_aTelemarketing.
650		0	_aInternet.
650		0	_aConsumer behavior.
700	1		_aDann, Susan J.
856	4	2	_3Cover image _uhttp://www.netread.com/jcusers/1388/2292941/image/lgcover.9780230203969.jpg
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c7792 _d15292