000			01432nam a22002417a 4500
003			OSt
005			20210928102410.0
008			140411b xxu||||| |||| 00| 0 eng d
020			_a0324317026
040			_cLC
050			_aHF1416.95
100			_qCzinkota, Michael R.
245			_aInternational marketing. / _cMichael R.Czinkota, Ilkka A. Ronkainen
250			_a8th ed.
260			_aNew York: _bThomson/South Western _c2007.
300			_axxix, 646 p. : _bill.;
500			_aIncludes glossary and index
505			_aContents: PART 1: THE INTERNATIONAL MARKETING ENVIRONMENT. 1. Global marketing imperatives -- 2. Trade institutions and trade policy -- 3. The cultural environment -- 4. The economic environment -- 5. The political and legal environment -- PART 2: FINDING GLOBAL CUSTOMERS. 6. Strategic planning -- 7. Marketing organization, implementation, and control -- 8. Research -- 9. Market entry and expansion -- PART 3: THE GLOBAL MARKETING MIX. 10. Product adaptation -- 11. Export pricing -- 12. Marketing communication-- 13. Distribution management -- PART 4: LEADERSHIP IN GLOBAL MARKETING. 14. Global product management and branding -- 15. Global services -- 16. Global logistics and materials management -- 17. Global pricing -- 18. Global promotional strategies --
520			_a
653			_a Export marketing.
700			_qRonkainen, Iikka A.
942			_2lcc _cBK
999			_c7774 _d15274