000			01969pam a2200313 a 4500
001			1125924
003			OSt
005			20210813171006.0
008			940818s1995 njua b 001 0 eng
010			_a 94034025
020			_a9780137042685
020			_a013704268X
040			_aDLC _cDLC _dDLC
050	0	0	_aHF1416.K44
082	0	0	_a658.8/48 _220
100	1		_aKeegan, Warren J.
245	1	0	_aGlobal marketing. / _cWarren J. Keegan. Mark C. Green
250			_a6th ed.
260			_aBoston: _bPearson, _c2011.
300			_a621 p. : _bill. ;
504			_aIncludes bibliographical references and indexes.
505			_aContents: 1. Introduction: Introduction to global marketing -- 2. Global economic environment: The Global marketing environment -- Regional market characteristics and preferential -- Social and cultural environments -- The political, legal and regulatory environment -- 3. Approaching global markets: Global information systems -- and market research -- Segmentation, targeting and positioning -- Importing, exporting and sourcing -- Global market entry strategies -- Brand and product decisions in global marketing -- Pricing decisions -- Global marketing channels and physical distribution -- Global marketing communications decisions: advertising and public relations -- Global marketing communications decisions: sales promotion, personal selling , special forms o marketing communication -- Global marketing and the digital revolution -- 5. Strategy and leadership in the twenty-first century: Strategic elements of competitive advantage -- Leadership, organization, and corporate social responsibility --
650		0	_aExport marketing _xManagement.
650		0	_aExport marketing _xManagement _xCase studies.
700			_qGreen, Mark C.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c7761 _d15261