000 | 02210nam a22002297a 4500 | ||
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003 | OSt | ||
005 | 20210630140817.0 | ||
008 | 150218b xxu||||| |||| 00| 0 eng d | ||
020 | _a9780071317009 | ||
020 | _a0071317007 | ||
040 | _cLC | ||
050 | _aHD30.28.T53 | ||
245 |
_aCrafting and executing strategy: concepts and cases. / _cArthur Thomson [et al.] |
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250 | _a18th ed. | ||
260 |
_aNew York: _bMcGraw-Hill, _c2012. |
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300 |
_a461 p.+ 412 p. + [various pagings]: _bill.; |
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500 | _aIncludes index. | ||
505 | _aContents: Concepts and techniques for crafting and executing strategy: What is strategy and why is it important? -- Charting a company's direction: vision, and mission, objectives -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position -- Strategies for competing in international markets -- Corporate strategy: diversification nd the multibusiness -- Ethics, corporate social responsibility, environmental sustainability and strategy -- Building an organization capable of good strategy execution -- Managing internal operations -- Corporate culture and leadership -- Cases in crafting and executing strategy: Afrigator -- Competition in energy drinks -- Competition in the golf equipment industry in 2009 -- Dell Inc in 2008 -- Atlassian: supporting the world with legendary service -- Nintendo's strategy in 2009 -- TomTom -- Apple Inc i 2010 -- Google strategy in 2010 -- Research in motion -- Problems at China Airlines -- Canadian Solar -- Cemex's cost of 'globalised' growth -- Corona beer -- Globalization of Komatsu -- PepsiCo's diversification strategy in 2008 -- Adidas in 2009 -- robin Hood -- Shangri-La Hotels -- Toyota Motor Company -- Starbucks' strategy and internal initiatives to return to profitable growth -- Rhino capture in Kruger National Park -- Coca-Cola India's corporate social responsibility -- Detecting unethical practices at supplier factories -- Indexes | ||
653 |
_aStrategic planning. _a Strategic planning--Case studies. |
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700 | _qThompson, Arthur A. | ||
942 |
_2lcc _cBK |
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999 |
_c7687 _d15187 |