000			02023nam a22002177a 4500
003			OSt
005			20220712135454.0
008			200311b xxu||||| |||| 00| 0 eng d
020			_a9780078029424
040			_cWIUC
050			_aHD62.7.K385(4e)
100			_aKatz, Jerome A.
245			_aEntrepreneurial small business. / _cJerome A. Katz and Richard P. Green.
250			_a4th ed.
260			_aNew York : _bMcGraw-Hill/ Irwin, _c2014.
300			_axxxiv, 674 p. : _b ill. ; _c29 cm.
500			_aIncludes bibliographical references and index.
505			_aContents:Part one: Entrepreneurs and ideas: the basis of small business: Small business: its opportunities and rewards -- Small business entrepreneurs: characteristics and competencies -- Small business environment: managing external relations -- Small business ideas: creativity, opportunity, and feasibility -- Part two: Small business paths and plans: Small business entry: path to part time entrepreneurship -- Small business entry: paths to full-time entrepreneurship -- Small business strategies: limitation with a twist -- Business plans: seeing audiences and your business clearly -- Part three: Marketing in the small business: Small business marketing: product and pricing strategies -- Small business promotion: capturing the eyes of your market -- Small business distribution and location -- Marketing plans: saying how you'll get sales -- Part four: Cash, accounting and finance in the small business -- Small business accounting: projecting and evaluating performance -- Cash: lifeblood of the business -- Small business finance: using equity, debt and gifts -- Assets: inventory and operations management -- Small business protection: risk management and insurance -- Part five: Management and organisation in the small business: Legal issues: recognizing your small business needs -- Human resource management: small business considerations -- Achieving success in the small business.
700			_aGreen, Richard P.
942			_2lcc _cBK
999			_c7161 _d14661