000			01473nam a22001697a 4500
008			200211b xxu||||| |||| 00| 0 eng d
020			_a9780538481977
050			_aHD62.5.A5(6e)
100			_aAllen, Kathleen R. _d2012.
245			_aNew Venture Creation. / _bKathleen R.
250			_a6th ed.
260			_aBoston: _bSouth-western cengage, _c2012.
300			_axxiv, 579 p. : _bill. ; _c24 cm.
500			_aIncludes notes, appendix and index.
505			_aContents: Part one: The opportunity: Introduction to entrepreneurship -- Becoming an entrepreneur -- Creativity and opportunity -- Testing business concepts and models -- Part two: Analyzing feasibility: Understanding the market -- Understanding product development -- Building the startup team -- Understanding the numbers -- Part three: Organizing the venture: Creating the business plan -- Selecting the legal entity -- Establishing the ethical and socially responsible business -- Structuring an entrepreneurial venture -- Understanding production and operations -- Marketing -- Understanding financing -- B2P: Micro-bioinformatics technology and global expansion -- Potion inc.: outsourcing for the future -- Part four : Evolving the business: Understanding capital -- Managing growth --Managing change -- 1-800-autopsy:Giving the dead a voice -- Demand media: creating a transformative business -- Corporate entrepreneurship and innovation in silicon valley :The case of google, inc.
942			_2lcc _cBK
999			_c7089 _d14589