000			01542nam a22001697a 4500
008			190919b xxu||||| |||| 00| 0 eng d
020			_a9788123922508
050			_aREF
100			_aHasan, Seema.
245			_aMass communication: principles and concepts. / _cSeema Hasan.
250			_a2nd ed.
260			_aNew Delhi : _bCBS Publishers, _c2013.
300			_axvi, 844 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505			_aUnit 1: Principles of communication: Introduction to communication -- History of communication -- Types of communication -- Barriers to communication -- Essentials of communication -- Process of communication -- Unit 2: Introduction to mass communication: What is mass communication? -- Functions of mass communication -- Communication vs mass communication -- Elements of mass communication -- Tools of mass communication -- Mass communication and society -- Models and theories of communication -- Unit 3: Journalism: Journalism -- News reporting -- Editing -- Newspaper printing and management -- Unit 4: Broadcast media: Television -- Camera -- Radio -- Unit 5: Advertising and public relations: Advertising -- Public relations -- Unit 6: Press laws and media ethics: Press laws -- Media ethics -- Unit 7: Media research and organisations: Research methodologies for media -- Government information systems -- Unit 8: New media technologies: Media technologies -- World media scenario -- Unit 9: Photography and photojournalism -- Unit 10: Recent trends in mass communication.
942			_2lcc _cREF
999			_c6967 _d14467